Re:Search International

Executive Recruiters

Re:Search International is your global executive search firm specializing in the recruitment of accomplished professionals, all management disciplines, Wholesale and Retail, for the Footwear, Apparel, Sporting Goods and Retail industries.

Contact our Recruiters | Call Headquarters 603-644-7800

Experience Integrity Professionalism

Director of Consumer Experience

Assignment #: 
KS0626151191
Location: 
California
Education: 
Bachelors in Marketing, MBA a plus
Compensation: 
Competitive with bonus
Overview: 

Position will lead all aspects of consumer-facing marketing activities for all core brands. As the lead consumer evangelist, he/she will responsible for creating rich consumer experiences and great storytelling across media/mediums with a focus on social media, digital marketing and consumer events.

Responsibilities include multi-brand consumer strategy development, investment priorities, viral worthy content creation, consumer-facing media buys and agency management. Role will report to VP of Marketing and effectively collaborate with Director of Marketing Operations and Retail to support overall marketing efforts.

 

Qualifications: 
5-7 years experience in active/performance consumer brands preferred. Minimum 4 years leading campaigns for a consumer products brand with a focus on social media, digital marketing and events. Proven success in launching/repositioning products in their respective markets. Fully conversant in digital marketing efforts including e-commerce, (social media, SEO/SEM) and influencing online communities. Experience in running advertising and social media campaigns