Assignment #: KS0626151191
Education: Bachelors in Marketing, MBA a plus
Compensation: Competitive with bonus
Overview: Position will lead all aspects of consumer-facing marketing activities for all core brands. As the lead consumer evangelist, he/she will responsible for creating rich consumer experiences and great storytelling across media/mediums with a focus on social media, digital marketing and consumer events. Responsibilities include multi-brand consumer strategy development, investment priorities, viral worthy content creation, consumer-facing media buys and agency management. Role will report to VP of Marketing and effectively collaborate with Director of Marketing Operations and Retail to support overall marketing efforts.
Qualifications: 5-7 years experience in active/performance consumer brands preferred. Minimum 4 years leading campaigns for a consumer products brand with a focus on social media, digital marketing and events. Proven success in launching/repositioning products in their respective markets. Fully conversant in digital marketing efforts including e-commerce, (social media, SEO/SEM) and influencing online communities. Experience in running advertising and social media campaigns